Embedded Intent

FAQ

The things people actually ask.

Mostly the awkward ones. If something you want to know isn't here, ask us directly — the answer will be the same either way.

General

Do I have to buy everything at once?

No, and almost nobody does. Most people start with the website, because it is the thing every other piece plugs into, and add one automation later — usually once the site is bringing in more leads than anyone can answer. If your site already works, we skip it and start with the automation instead.

What does it actually cost?

Every service page lists its own price — you should not have to book a call to find out whether you can afford someone. Websites are a one-time build plus site care. Automations are a build cost plus a monthly, because they keep running. You buy them one at a time, in whatever order makes you money soonest. The audit itself is free, with no obligation attached to it.

Websites

I already have a website.

Then the first job is working out whether it is the problem. Often it is not: the site is fine and the leads are dying after they arrive, which is an automation job, not a rebuild. The audit tells you which one you have. If the site is the problem, you will see exactly why — how long it takes to open on a phone, where people leave, and what a thumb cannot reach. And if the bones are fine, a refresh costs a fraction of a rebuild.

How long does it take?

Most sites launch in two to four weeks, depending on how quickly we get your content — photos and copy coming back is almost always the long pole, not the build. A single automation is usually one to two weeks. We don't estimate your date as a range: we commit to an exact launch date once we've seen what we're working with, and you get an update every week whether or not there is good news.

Get found

Who owns the accounts?

You do. Every account — domain, hosting, Google Business Profile, the AI platform, the ad account, the phone number — is created in your name with you as the owner, and you get the credentials. If you stop working with us tomorrow, everything keeps running and you can hand it to anyone. Nothing is hostage to the relationship.

AI & automation

Does it work with my CRM?

Usually. The common ones in the trades are built to connect to other tools, and most of what we do is read a job and write back a status. Before you pay for anything, we check yours specifically and tell you what will connect cleanly, what needs a workaround, and what is not worth doing. If the honest answer is that your CRM makes this more trouble than it is worth, you get that answer.

Will AI replace my people?

For most of our clients there is nobody to replace — it is the owner answering texts after dinner, and that is the part that goes. If you do have a team, the honest version is that it removes the repetitive slice of their day, not the job: the twentieth person asking your hours, the review request nobody remembered. What it buys you is more volume without hiring for it. If you are hoping to cut staff, we are the wrong people to call.

What happens when the AI gets something wrong?

It will, eventually, so it is built on that assumption. It answers only from what you gave it. It hands off to a person when it is unsure or when the customer asks for one. Anything that commits you to a price or a date can require your approval first. And every conversation is logged in full, so when something goes wrong you can read exactly what was said, and we change the rule rather than guess.

Still deciding

Ask us the one that isn't here.

The audit is free and there is nothing attached to it. If the honest answer is that you don't need us yet, that is the answer you'll get.

Get a free audit

Free · A prioritized list, whether or not you hire us