Company
Built into how you already work.
Most agencies hand you a website and a login. We build the site, the follow-up and the automation as one system — and you deal with the person who built it, not an account manager between you and them.
Who you'll be working with
You work directly with the person building it.
Embedded Intent is run by Gavin, an electrical and computer engineer from Long Island. The name comes from embedded systems — building intelligence into the thing itself instead of bolting it on beside it. That's how we work with every business: the website, the follow-up and the automation, built into how you already run.
When you call, you get Gavin — not an account manager, not a sales rep, not an outsourced team. Everything below follows from that one fact.
Gavin · Founder
How it works
Find the leak. Close it. Prove it closed.
Find
We start with your website, your Google listing and your reviews: how leads reach you, what happens to the ones that arrive after hours, and where your team loses time. You get a prioritized list whether or not you hire us.
- Lead path audit
- Review gap check
- Time-drain list
- Tool map
Build
The website first, in accounts created in your name. You get the credentials at handover and a walkthrough of how to run it, so nothing is hostage to the relationship.
- In your accounts
- Documented as we go
- 2–4 weeks
Automate
One automation at a time, and only a job the code already does. Anything that commits you to a price or a date waits for you.
- One job at a time
- You approve a price or a date
- Fails loudly
Measure
Qualified leads, speed to first response, hours returned, cost per booked job. Not impressions, not reach. If a piece isn't earning its keep, we'll tell you to switch it off.
- Monthly review
- Source-level tracking
- Cut what doesn't work
How we work
Four things that don't change.
These are the parts of the arrangement we will not negotiate, because they are the reasons to hire someone like us instead of an agency.
Who owns the accounts
You, from the day they're created
Typical agency: The agency, until you leave
What reporting means
Qualified leads, response time, cost per booked job
Typical agency: Impressions, reach, a PDF nobody reads
Contract length
None. Month to month, cancel whenever
Typical agency: Twelve months, auto-renewing
Who you talk to
Gavin, directly
Typical agency: An account manager who relays your questions
Recent work
One site, told properly.
Results go up once they have been measured, not before — so there is less here than there could be, and what is here is true.
Next step
Start with the audit.
Tell us what's going on. We'll look at your website, your Google listing and your reviews, and send back what we'd fix first — whether or not you hire us.
Free · A prioritized list, whether or not you hire us
What the audit is not
- Not a sales call.
- Not a demo of software you've never heard of.
- Not a proposal you have to sign.